European Commissioner Proposes QR Codes on Packaging to Simplify Trade
European Commissioner Proposes QR Codes on Packaging to Simplify Trade In a move to modernize trade regulations and reduce costs, European Commissioner Thierry Breton, responsible for Industrial Strategy, has proposed replacing mandatory labels on packaging with QR codes. This initiative aims to make it easier for supermarkets and businesses to purchase products from other EU countries without being hindered by language-specific labeling requirements. The Current Situation Currently, food packaging in the Netherlands and other EU countries must include information about ingredients and nutritional values in the local language. While this ensures accessibility for consumers, it creates barriers for cross-border trade. For example, supermarkets looking to import cheaper products from neighboring countries must ensure that the packaging complies with local language requirements, adding to costs and complexity. ...